Home Office announces launch of new ‘Enough is Enough’ campaign

1//3/22: Story courtesy of Home Office

Home Secretary says ‘Enough’ to violence against women and girls

The Home Secretary has today launched an ambitious new, multi-year national communications campaign which says ‘Enough’ to violence against women and girls.

The campaign includes television adverts, billboards, social media and radio advertising and will highlight different forms of violence against women and girls and the simple acts that anyone can take to challenge perpetrators of abuse. Forms of violence against women and girls represented include street harassment, coercive control, unwanted touching, workplace harassment, revenge-porn and cyber-flashing.

The campaign was informed by the unprecedented 180,000 responses to the Call for Evidence last year. This multi-year campaign will also include communications to educate young people about healthy relationships and consent, and ensure victims can recognise abuse and seek support.

View a YouTube video about the ‘Enough’ campaign to tackle violence against women and girls

It has been developed with an advisory group comprising over 30 voluntary sector organisations, survivors and academics who have given their expert insight. The latest findings in behavioural science have also been used, including the role of peers and wider society in influencing people’s actions, and the importance of providing simple, clear options to overcome the barriers people can have to challenging abuse.

Alongside advertising, a new website provides more information on the steps people can take to safely challenge violence against women and girls, guidance for victims of these crimes and advice for perpetrators who recognise their behaviour needs to change.

Campaign materials can be accessed here

NPW Editor comment:

We also think that training is a key element to safety in pubs and bars. Our free vulnerability training materials can be found on the National Pubwatch Good Practice Pub.

 

Our free Ask for Angela poster can be found on the ‘Products’ section of our website