With less than two months to go until the start of Euro 2016 and with three home nations taking part, the British Beer & Pub Association (BBPA) has produced definitive guidance for pubs planning on making the most of the tournament.
The guidance, freely available on the BBPA website, via this link, has been developed with the support of the Local Government Association (LGA) and the National Police Chiefs Council (NPCC).
Live sport is now a big draw for thousands of pubs. The Championship finals will see millions of supporters flocking to the pub to cheer on their country’s team.
In addition to England, Wales and Northern Ireland, 21 teams from countries with millions of expats living in the UK are battling it out in June. In total, 3.5 million people currently live and work in the UK from the 21 non-home nations including 800,000 Poles, 380,000 Irish, 500,000 people with Turkish heritage, 300,000 Russians and 300,000 Germans.
Adding to the great pub experience, the opening matches coincide with the planned late opening hours for the Queen’s 90th birthday (subject to consultation), on 10th and 11th June, as requested by the BBPA in a letter to the Home Office. On Saturday 11th June at 5pm, Wales take on Slovakia in Bordeaux, and at 8pm it’s England versus Russia in Marseille.
To help make Euro 2016 screenings a success, pubs will benefit from this clear and helpful guidance, which forms a comprehensive checklist of issues for licensees to consider during Euro 2016. Key issues to address include keeping in touch with local police and licensing officers to let them know in advance of plans for showing Euro 2016 matches, and planning properly for larger groups of customers to ensure a safe and successful tournament.
Brigid Simmonds, BBPA Chief Executive, comments.
“Pubs are the home of live support, and a great event like Euro 2016 really brings fans together. This guidance should help licensees to manage any issues, and I want to thank the LGA and NPCC for working with us to develop it.”